Strongbow Cider Installation

MC Saatchi Abel commissioned me to create some social media hype around the relaunch of Strongbow Cider in South Africa. Together with Sonic State and Leg Studios we created a massive origami butterfly installation and launched 8000 paper butterflies from the roof at the Neighbourgoods Market in downtown Johannesburg.

Client: Strongbow
Location: Johannesburg
Date: September 2016