Spar Paper Bag Campaign
Animations
Instructions
Designs
This campaign was to help create awareness about the animals being affected by the plastic being pushed out into the ocean. Each SPAR store across South Africa had paper bags at the tellers, which had a call to action on the bag linking to a microsite with the instructions on how to fold the origami animals.
Client: Spar
Location: Instagram, Website & Youtube
Date: April 2019