Raisin.com social media campaign
Johannesburg based agency Retroviral and I collaborated to create a social media campaign for Raisin.com. 1000 origami cranes were folded and shipped to create an eye catching installation at Southbank on the river Thames in London. The idea was to attract passers by and speak to them about saving money and urging them to do so in a create way.
Date: June 2016